Rahul Bhushan, a Himachali Eco-Architect, entrepreneur, and an educator, is the visionary and driving force behind NORTH (www.thenorth.in), a creative, cultural, and social organization in Himachal. Leading a diverse community of artists, local craftspeople, designers, and business professionals, Rahul adopts an alternative approach, treating the organization as an ecosystem. His visionary efforts center around reviving Kathkuni and Dhajji Dewari, indigenous practices in the Himalayas. Experimenting with vernacular techniques to design and build resilient natural buildings, publishing firsthand research on Himalayan craftsmanship, and fostering grassroots-level systems, Rahul actively engages in community-driven projects to empower villagers. Rahul's impactful work extends to conducting courses and hands-on workshops for aspiring designers, architects, and local artisans. Driven by a deep sense of purpose, Rahul believes in righteous actions for a better world, emphasizing responsibility to heritage and a conscious future in harmony with the environment.